Marketing Madmen
www.sdmmag.com/articles/100930-how-to-tap-marketing-development-dollars-with-tech-partners
Marketing Madmen

How to Tap Marketing Development Dollars With Tech Partners

David Morgan and Alex Chavez
July 1, 2022

David Morgan, co-founder of SD Marketing, invokes a familiar phrase — use it or lose it — to illustrate how you can work with your technology partners to leverage co-op marketing dollars, content creation, event organization and participation, and other value-add collaboration.

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David Morgan is a veteran marketing specialist for the security industry. He co-founded SD Marketing, serving 300+ companies globally with innovative, data-driven strategies. David hosts webinars and is actively involved in industry associations, leveraging proven expertise from managing marketing for top security brands and dealers.

Alex chavez security dealer marketing headshots

Alex Chavez is co-founder of Security Dealer Marketing, a full-service marketing agency for the security industry, servicing dealers, integrators, manufacturers and other industry professionals. Visit Security Dealer Marketing at www.sdmktg.com.