Milestone Systems held press meetings during the opening day of ISC West, April 10, for timely discussions on balancing technology innovation and responsibility.
You might think that marketing ends once you land the customer. You’d be wrong. Marketing involves much more than glossy ads and compelling social media.
A facility’s perimeter is the first line of defense against a variety of potential security threats including unauthorized entry, theft, and espionage.
According to Joey Palkowitch, director of commercial sales at Snap One, the decision to join NSCA was a natural next step following the company’s expanded commitment to serve the commercial AV industry.
As part of its commitment to PASS, Shooter Detection Systems promotes the PASS guidelines for layered school safety and security among school administrators and public safety professionals.
There seems to be confusion and an industry-wide disconnect among integrators on how exactly you successfully shift to service-focused sales to capitalize on these wider margins, build more RMR, and propose experiences and outcomes for customers.
Proactive: Creating or controlling a situation by causing something to happen rather than responding to it after it has happened. (from Oxford Languages)
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