Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of 8,000 and 10,000 U.S. internet households, finds 45 percent of U.S. internet households have at least one smart home device and 18 percent have six or more smart home devices. The research firm will feature its latest consumer and industry research on the smart home, security, energy, access control, monitoring, and broadband markets at the 28th annual CONNECTIONS: The Premier Connected Home Conference, featuring keynote speakers from Vivint, Imperial Capital, EPB, Verizon, GVTC, RapidSOS, and Alarm.com.
“Heading into 2024, the profile of the smart home adopter looks different than in the earlier years of the market,” said Jennifer Kent, vice president of research, Parks Associates. “Mainstream households with 1-5 devices now outnumber the smart home-enthusiast households with 6+ devices. This shift in the average smart home consumer requires companies to adjust the marketing, sales, and support strategies for their products, to better align with the needs and demands of this middle market.”
Held May 7-9, CONNECTIONS features a pre-show research workshop with a special Speed Networking event, plus sessions featuring Parks Associates’ research data and insights and interactive discussions with industry players:
- State of The Connected Home
- Building Profitable Business Models
- Role of Energy in the Connected Home
- Home Security: Market Expansion
- Broadband and Value-Added Services
- Fireside Chat: Consumer Demand for Connectivity and Services
- The Future of Connected Homes and the Expanding Markets
“A wide variety of players compete in the smart home,” Kent said. “Companies are building out their ecosystems to maximize their sales potential and provide a better, more integrated experience to end users. This makes the platform that much more important as a center point for control of the connected home.”
