Elite Interactive Solutions (EIS) has named John Valdez as the company’s new vice president of sales. A senior leader with 25 years’ experience working for Fortune 500 companies and start-up ventures, Valdez’s responsibilities include heading up Elite’s sales department with oversight of business development representatives and a lead generation call center.

“John Valdez brings a wealth of experience and a proven track record in sales leadership to Elite,” said Michael Zatulov, president, Elite Interactive Solutions. “His strategic vision, combined with his relentless drive for success, will propel our sales team to new heights. We are thrilled to welcome him aboard and confident that, under his guidance, Elite will reach unprecedented levels of growth and success.”

Valdez has sat on multiple executive boards, including serving as chairman of the board at SIMGAD Solar. He began his career at Enterprise Holdings, where he spent 19 years, ascending to the position of executive officer.

Valdez’s 12 years of security industry experience kicked off with Allied Universal in 2012 as a vice president of business development. Other security roles include chief development officer during an earlier stint at Elite, and CEO at JEV Security Consultants. An expert in threat assessment and active shooter response, he has participated in speaking engagements at several security conferences and seminars, the announcement states. 

“It is rare to come across an organization like Elite with disruptive innovation that positively impacts the world,” said Valdez. “I'm honored to work alongside Michael Zatulov and Aria Kozak as I lead our sales division to new heights. Elite’s crime prevention solution is world class and unparalleled in the security industry. I look forward to developing my team and exponentially growing our marketplace.”