Latch, soon to be rebranded as DOOR, has acquired HelloTech, a service platform delivering on-demand, last-mile installation, setup and connected device support.
The HelloTech platform, merged with the technology Latch acquired in its 2023 acquisition of Honest Day’s Work (HDW), will serve as the foundation for DOOR Services, which will bring full-service amenities to multifamily buildings by enabling residents to share and book service providers, such as dog walkers, house cleaners and tech support.
Latch CEO Jamie Siminoff said HelloTech team’s expertise includes servicing residents across the United States and supporting multifamily properties, with over 100,000 residences serviced in the last 12 months.
“As we go forward, HelloTech and HDW’s platforms and know-how will enable us to expand our offerings beyond tech support services to the many services residents are in need of every day,” Siminoff said.
HelloTech has built a strong reputation for delivering seamless technology installations and support directly to consumers’ homes in partnership with major retailers and electronics brands, according to the announcement. The company’s expertise is said to span a wide range of electronics, including smart home devices, security systems, Wi-Fi networks, entertainment setups and more.
HelloTech’s customer-centric approach aligns with DOOR’s mission to simplify access to high-quality service providers for residents and streamline operations for property owners and managers, the announcement stated.
With the acquisition, Micah Stone, currently Latch’s chief growth officer, is being promoted to president of DOOR Services, which includes DOOR Property Management, the JAMES app, future DOOR Services (dog walkers, housekeepers, etc.) and, when closed, HelloTech.
The transaction is expected to close in the third quarter of this year. HelloTech will continue to operate as a subsidiary of Latch. The integration of HelloTech’s operations into DOOR Services is expected to strengthen both companies’ capabilities in delivering enhanced home services nationwide.
