“Honeywell has a field sales team calling on builders to specify Honeywell products,” noted Kenneth Weinstein, senior vice president, program marketing. “That is a pull strategy of driving in business.”

Sales teams for structured wiring and HVAC products work together to get Honeywell products specified, Weinstein declared. “That pulls business in to dealers,” he pointed out.

Honeywell designed its builder program to consolidate home-enhancing products that consumers increasingly request when planning new residences.

“Homeowners are more deliberate and precise in planning their home investments,” asserted Levi Bouwman, home builder national accounts sales director for Honeywell, Syosset, N.Y.

Customer surveys show that 60 percent of homeowners will install individual room temperature controls in the next home they build, Honeywell maintained. The company anticipates that by the end of 2005, 47 percent of homeowners will specify structured wiring to integrate phones, stereos, televisions and computers easily and seamlessly.

The new program includes products from multiple categories, including several security components: intrusion and motion detection systems, latchkey monitoring, fire detection and smoke warning systems, and video surveillance.

It also includes structured wiring, a key security component and integrator that enables connectivity across several platforms in home electronics and allows homeowners to integrate the most advanced home networking technologies. Other categories include:

n Comfort controls: Honeywell’s line of thermostats, whole house humidifiers and zoning solutions. The program also offers central vacuum systems.

- Indoor air quality solutions:

Whole-house ventilation and air filtration systems.

- Water solutions: Pressure-regulating valves, thermostatic mixing valves and water filters.

- Closed-cell spray foam blowing agents: Spray foam insulation decreases installation time and can increase a home’s tightness and durability significantly.

The builder program is flexible and designed to let builders join at one of three partner levels to take advantage of Honeywell marketing materials, design center support, training, rebates and more.

Additionally, Honeywell provides a program for its contractors and dealers of achieving authorized subcontractor status to ensure that builders are working with the most qualified subcontractors in the business.

Honeywell also can support builders by helping to improve their customer satisfaction by offering extended product warranties, after-sales support and follow-up.