Over the course of time, the mission has remained the same: to sustain industry awareness and recognition of imaginative and high-quality marketing tools, which best present dealers, integrators, and the industry to end users.
This year, the 14th annual SDM Securing America Awards continues to honor suppliers who provide the best sales literature, manuals, marketing materials, community outreach programs, direct mail, target marketing, online services, and resources aimed at residential and non-residential customers.
Online voting also continues this year, whereby SDM readers can make their choices from among SDM Securing America entries. Review the following pages of 2004 SDM Securing America Awards, and VOTE on SDM ONLINE by clicking on the Securing America Award logo.
To retrieve additional information on any entered program directly from the vendor, read the following pages and call the vendor, go to the vendor’s web site, or circle the corresponding number of the reader service card included in this issue of SDM.
If you are at ISC West in Las Vegas in late March/early April, stop by the SDM booth and check out the Securing America display.
SDM magazine editors will collect your votes and report on the results in a future issue of SDM as well as on this web site.
Vote Online for the Best in Each Category:
· Best resources aimed at architects, engineers, and specifiers, which support dealer/integrator sales· Best direct-mail, target marketing, or marketing support materials aimed at end users, which support dealer/integrator sales
· Best end user sales literature for residential prospects
· Best end user sales literature for non-residential prospects
· Best outreach materials aimed at end users (newsletters, community-assistance programs, industry events), which support dealer/integrator sales
· Most effective false alarm reduction action or program, which supports dealers and integrators
· Best manual or online training material for residential end users
· Best manual or online training material for non-residential end users
· Best overall online resources for end users, which support dealer/integrator sales
· Best online product demonstrations, which support dealer/integrator sales
· Best online product introductions that support dealer/integrator sales
Category: Best resources aimed at architects, engineers and specifiers, which support dealer/integrator sales
From Wheelock the Notification Appliances reference guide provides an easy to use, unique format for customers to select the appropriate fire alarm notification appliance from a wide selection of audible-visual, visual, and combination appliances. This handy guide provides the most critical information for product selection developed to save time and allow the designer to select the right product for the installation, including current draw, agency approvals, and appropriate blackboxes. Wheelock More information: call (800) 631-2148, or visit www.wheelockinc.com.
Category: Best resources aimed at architects, engineers, and specifiers, which support dealer/integrator sales
From GE Security, System Builder is a revolutionary design and configuration tool for designers of integrated security applications. Users simply click on a list of security components and drag them onto a graphical system schematic System Builder then generates parts lists for sales estimates and wiring diagrams for installers while intuitively displaying devices, architecture, and capacity of the Alliance security platform. It configures and addresses the system components and displays hardware settings. Security designers using System Builder with the Alliance Platform can use one package across-the-board, from sales through installation and service, to eliminate time-consuming handoffs between departments. GE Security More information: call (800) 777-5484, or visit http://GE-Security.com.
Category: Best direct mail, target marketing, or marketing support materials aimed at end users, which support dealer/integrator sales
From GE Security the Builder Model Home Marketing Program from GE Security consists of a series of Smart ConnectionCenter sales support materials for dealers and builders – poster, outlet plug-in, end user upsell brochure, and yard sign. These eye-catching marketing materials are placed in model homes and are designed to help security dealers and builders sell structured wiring, security, and electronic conveniences to end users. GE Security More information: call (800) 777-5484, or visit http://GE-Security.com.
Category: Best direct-mail, target marketing, or marketing support materials aimed at end-users, which support dealer/integrator sales
From First Alert Professional, four new television commercials let dealers promote their company in their communities. Each ad leaves room for the dealer to customize with a company message or special offer. The commercials include a fire spot that stresses the importance of a monitored fire detection system, a school bus commercial that highlights security, a diner commercial that appeals to the business traveler, and a Christmas ad that explains that a First Alert Professional/Honeywell Security System is the perfect gift to protect loved ones. The ads are available with First Alert Professional keypads or Honeywell keypads and are also available in Spanish. First Alert Professional: call (800) 793-5949, or visit http://www.firstalertprofessional.com.
Category: Best direct-mail, target marketing, or marketing support materials aimed at end-users, which support dealer/integrator sales
From First Alert Professional, to give dealers the opportunity to present a comprehensive ad campaign, First Alert Professional produced four radio commercials that mirror the messages in their television commercials. The radio commercials include a fire spot that stresses the importance of a monitored fire detection system, a school bus commercial that highlights security, a diner commercial that appeals to the business traveler, and a Christmas ad that explains that a First Alert Professional/Honeywell Security System is the perfect gift to protect loved ones. First Alert Professional: call (800) 793-5949, or visit http://www.firstalertprofessional.com.
Category: Best direct-mail, target marketing, or marketing support materials aimed at end-users, which support dealer/integrator sales
From First Alert Professional, First Alert Professional and Honeywell Authorized Security Dealers have a turnkey new homeowner program through November Direct, a full service direct mail organization. November Direct’s one stop shop makes it easier than ever for dealers to target new homeowners. Depending on the dealer’s preference, November Direct provides names on a weekly, bi-weekly, or monthly basis. These names are targeted based on the criteria the dealer specifies, such as purchase price, type of dwelling, or mortgage amount. The dealer then chooses a postcard design from a selection of templates, determines the quantity to be printed, and November Direct completes the mailing. First Alert Professional: call (800) 793-5949, or visit http://www.firstalertprofessional.com.
Category: Best end user sales literature for residential prospects
From GE Security instead of focusing on the loss of independence an elderly person may fear and deny, the CareGard brochure and video emphasize the independent lifestyle that everyone desires and CareGard supports. To appeal to the target audience, the video is set in a handicapped-accessible “Universal Design†home, and a mature actress demonstrates the system. The video provides the end user with all the information they need to install and use their GE CareGard Emergency Call System. This gives dealers the option to ship the basic, pre-programmed PERS system to a customer for do-it-yourself installation. The video and brochure also promote additional sensors and features that are only available with a professionally installed system, providing the dealer with upsell opportunities and the potential for increased recurring revenue. The brochure fits in a standard business envelope for direct mail use, or it can be inserted in the brochure pocket of the matching point-of-purchase display. GE Security More information: call (800) 777-5484, or visit http://GE-Security.com.
Category: Best end user sales literature for residential prospects
From GE Security when it comes to security equipment, many residential prospects know very little about their options. The “Why Wireless†brochure presents the advantages of a wireless solution over hardwire in a clear and concise way. This eye-catching brochure gives an easy-to-understand description of current GE wireless technology. GE Security More information: call (800) 777-5484, or visit http://GE-Security.com.
Category: Best end user sales literature for residential prospects
From GE Security this tested sales closing tool pinpoints the best reasons to hire a Security Pro: only GE Security Pros commit themselves to securing homes with the highest quality systems and service and by attacking a root contributor to crime – troubled families. Includes top ten ways to create more secure homes and communities with family communication and plans of action against drug abuse. When given to prospects at the end of the sales presentation, this brochure sets Pros apart with a powerful message about their commitment to safer communities. Companion web site, www.securityisafamilymatter.com, delivers valuable parenting tips on raising non-violent children. GE Security More information: call (800) 777-5484, or visit http://GE-Security.com.
Category: Best end user sales literature for residential prospects
From Honeywell Security, the TouchCenter brochure, “In Touch With Your Lifestyle,†is a warm and inviting end-user brochure designed to position Honeywell’s TouchCenter Graphical Touchscreen Interface as the most sophisticated, exciting new advance in security and home control. Appealing visuals and easy-to-read captions clearly illustrate the product’s capabilities, features and ease of use. Most importantly, the rich-looking piece effectively conveys how TouchCenter provides homeowners with real security and peace of mind while letting them enjoy lifestyle-enhancing benefits they won’t find anywhere else. Honeywell Security: call (800) 645-7568, or visit www.ademco.com.TO PART 2 OF 2>>
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