Protection One unveiled a new look to accompany its management’s new focus and vision. Debuting at ASIS 2010, the new Protection One brand image and logo reveals a more modern and innovative look with an emphasis on the number one, the company announced.

“The one in our name sets us apart and we wanted to create that distinction in our logo,” said Jamie Rosand Haenggi, chief marketing and customer experience officer. “It guides all that we do – answer calls in less than one minute, provide service within one day, create one seamless experience for national account customers, act as one team across more than 60 locations.” 

Haenggi continued, “Our tag line, ‘A Better Choice for You’ is a strong statement reminding consumers they do have a choice and savvy customers want to weigh their options. It also reflects our commitment to customers to be that better choice.”

Protection One boasts a strong, national footprint, a seasoned team of industry professional and a truly redundant monitoring infrastructure. 

Protection One president and chief executive officer, Tim Whall, added, “Our logo change is not just an outward appearance. It’s a reflection of how seriously we take our commitment to be the best. Taking care of customers is not what we do, it’s who we are.  We are focused on not just creating name awareness for Protection One, but truly building brand recognition based on the everyday interactions with our customers, one at a time.”