“Extensive feedback from customers confirms they want the live product interaction available at a trade show without the expense of travel or time away from business activities,” said Jeremy Hockham — president of sales — North America, Bosch Security Systems, Inc. “With the Bosch Safe & Sound Tour, we’re bringing the ‘show’ to our customers — allowing more people to see our products in action and fully understand the capabilities, performance and quality of our systems.”
Measuring 53-feet long and 25-feet wide when parked, the double expandable trailer features 1,000 square feet of exhibition space. The truck represents an $1.8 million investment to create a highly interactive, transportable environment. Inside the truck, over eight tons of product display equipment brings the tractor-trailer near the maximum legal weight and allows customers to:
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The first stop on the Safe & Sound Tour is ISC West. From Las Vegas, the tour travels North America, making more than 50 stops across the region for a variety of customer demonstration and training events.
To see the first series of stops on the Safe & Sound Tour and to preview the interactife product demomstrations, visit www2.boshchsecurity.us/safeandsound/.