SDM 100: Its Purpose & Approach

The SDM 100 has been published since 1991. Its primary objective is to measure consumer dollars gained by security companies, in order to present an account of the size of the market captured by the 100 largest security providers. SDM 100 firms are ranked by their recurring monthly revenue (RMR). RMR is the amount of contractually recurring revenues due from customers, for such services as monitoring, contracted service and system maintenance, and leasing of security systems. It is the revenue associated with the contractual agreement between a security company and its subscriber — derived from customer billing for services such as monitoring, contracted service, managed solutions, and leasing of security systems — and is typically the basis for valuation of a security company. RMR is the language of security company executives and is meaningful in comparative analysis among industry peers. Of the 100 companies ranked, 33 of them earned more than $1 million in RMR in 2010. Below is the list of the SDM 100 companies in alphabetical order.

Click here to download the SDM report published in the May issue of SDM magazine.

 

Key to Using the SDM 100

The 2011 SDM 100 ranks U.S. companies that provide electronic security systems and services to both residential and non-residential customers. This ranking is based on information provided to or, in few cases, estimated by SDM. Ranked companies were asked to submit either an audited or reviewed financial statement, or a copy of their income tax return showing total gross receipts for the stated period. The vast majority of the firms ranked are privately held. The main table, which begins above, ranks 100 firms by their recurring monthly revenue (RMR) of Dec. 31, 2010. The firm with the highest RMR is ranked as No. 1, and so on. For each of the 100 companies, the following information is provided, from left to right:

  • Current year rank, which is based on Dec. 31, 2010, RMR.
  • Prior year rank.
  • Company name, as used in
  • the marketplace, and HQ.
  • RMR billed on Dec. 31, 2010.
  • Indication of whether the RMR amount increased, decreased or stayed the same as RMR of Dec. 31, 2009.
  • Number of subscribers
  • (recurring-billable customers) at year-end 2010.
  • Amount of 2010 residential sales revenue.
  • Amount of 2010 non-residential sales revenue.
  • Total gross revenue in millions of dollars. This number
  • represents total revenue in
  • calendar-year or (the company’s) fiscal-year 2010.
  • Number of full-time employees.
  • Number of business locations, including HQs.

 

2011 Rank

Company

RMR Dec. 31, 2010

 Subscribers

Gross
Revenue
2010
($ mil)

 Full-Time Employees

1

ADT

$290,710,000

       6,300,000e

$4,400.0

            26,000e

2

Protection 1

$25,200,000

1,553,205  

$350.0e

              2,500

3

Monitronics International

$24,448,116

          615,836

$284.4

                 704

4

Vivint Inc.

$20,619,006

          463,230

$245.2

              5,000

5

StanleyConvergent Security Solutions

$18,712,050

          314,000

$467.0

              1,975

6

Slomins Inc.

$13,003,177

          275,037

$227.4

                 731

7

Vector Security Inc.

$9,640,000

          243,093

$205.0

                 978

8

Guardian Protection Services

$8,076,004

          236,881

$127.7

                 984

9

ASG Security

$6,004,633

          145,568

$103.6

                 770

10

Bay Alarm Company

$5,874,000

          106,450

$91.0

                 593

11

Interface Security Systems Holdings Inc.

$4,503,011

          106,175

$67.9

                 586

12

Niscayah

$4,200,000

            20,000

$1,100.0

              5,422

13

Protect America Inc.

$4,104,600

          124,166

$48.8

                 300

14

Central Security Group

$3,990,707

          138,538

$47.1

                 240

15

Kastle Systems

$3,700,000

 na  

$60.2

 na

16

Guardian Alarm Company

$3,610,000

            90,233

$51.0

                 403

17

Security Networks

$3,530,000

            90,000

$40.0

                 195

18

Devcon Security Services

$3,505,000

 na  

$53.4

                 434

19

Safe Home Security

$3,453,224

            96,098

$34.9

                 151

20

CPI Security Systems Inc.

$3,260,214

            86,405

$44.1

                 297

21

Alarm Capital Alliance II LLC

$2,759,280

          100,911

$32.6

                 100

22

AFA Protective Systems Inc.

$2,401,000

            45,700

$72.6

                 451

23

Alarm Detection Systems Inc.

$2,175,209

            26,324

$32.8

                 192

24

ADS Security L.P.

$1,964,666

            67,357

$31.3

                 270

25

Westec Intelligent Surveillance

$1,725,000

            12,834

$32.6

                 211

26

SAFE Security Companies

$1,679,462

            62,202

na

                   53

27

Ackerman Security Systems

$1,461,326

            65,740

$28.0

                 203

28

Per Mar Security Services

$1,410,691

            32,220

$33.2

                 284

29

Electric Guard Dog

$1,336,875

              2,550

$15.8

                   69

30

SSD Alarm Systems / Kern Security & Fire / Alpha Security & Fire

$1,201,025

 na  

$31.9

 na

31

First Alarm

$1,081,789

            17,200

$14.6

                 134

32

General Security Inc.

$1,026,873

            43,425

$18.7

                 155

33

EPS Security

$1,010,023

            16,339

$19.2

                 165

34

Kimberlite Corp.

$949,049

              6,725

$15.6

                 105

35

Mountain Alarm

$948,311

            18,755

$15.9

                 202

36

Sonitrol Pacific

$860,943

              5,468

$13.0

                   85

37

Safeguard Security

$844,767

            20,758

$30.0

                 153

38

Sonitrol New England

$831,671

            19,651

$14.8

                 112

39

Alert Alarm of Hawaii

$814,957

            14,978

$12.8

                   96

40

American Alarm & Communications

$810,174

            15,561

$20.5

                 158

41

Ingersoll Rand Security Technologies

$733,765

                 959

$76.8

                 323

42

Sonitrol of Sacramento & Sonitrol Orange County

$707,975

              4,096

$12.0

                   47

43

SecureNet Alarm Systems Inc.

$664,552

            24,374

$9.4

                 129

44

Security Equipment Inc.

$623,537

            14,705

$18.4

                 139

45

Doyle Security Systems Inc.

$619,637

            21,755

$10.5

                   84

46

Supreme Security Systems Inc.

$614,118

              8,617

$9.1

                   72

47

NorthStar Alarm Services LLC

$607,939

            14,522

$6.9

                   20

48

All Guard Alarm Systems Inc.

$578,425

            11,349

$9.1

                   59

49

EMC Security

$569,444

            31,838

$11.1

                   75

50

Custom Security Systems

$534,954

            21,398

$9.6

                   93

51

F.E. Moran Inc. Alarm and Monitoring Services

$531,323

            18,493

$14.5

                 103

52

Sonitrol Security Systems of Buffalo, Rochester, Toronto

$525,066

              5,804

$10.0

                   87

53

Intertech Security

$522,000

              4,165

$18.6

                 128

54

Matson Alarm Co. Inc.

$499,091

            18,413

$8.3

                   58

55

Custom Security Systems Inc.

$489,708

            23,319

$9.1

                   49

56

Post Alarm Systems

$482,600

            13,897

$11.0

                 124

57

Alarmco Inc.

$467,800

            15,556

$6.9

                   87

58

Texana, San Angelo Security Service, Supreme Security Service

$467,690

 na  

$6.2

                   92

59

Sonitrol Tri-County

$451,298

              9,612

$7.9

                   73

60

American Security Systems Inc.

$447,000

              6,806

$7.8

                   54

61

Redwire / Sonitrol of Tallahassee, Bay County, NW Florida

$438,981

              6,273

$8.1

                   60

62

Habitec Security

$436,500

            14,156

$8.4

                   85

63

The Protection Bureau

$435,095

              6,775

$14.0

                   96

64

A-Com Protection Services Inc.

$432,149

            16,087

$7.5

                   61

65

Idesco Corporation

$400,000

              1,122

$14.9

                   43

66

Blue Ridge Security Systems Inc.

$398,450

            33,526

$10.0

                   77

67

Icon Security

$363,001

              7,792

$4.7

                   11

68

Tri-Signal Integration Inc.

$360,000

              3,000

$39.9

                 230

69*

Electronix Systems Central Station Alarms Inc.

$359,270

13,578  

$8.5

70

69

Sonitrol SW Ohio

$357,239

              5,833

$6.3

                   49

70

Peak Alarm Co. Inc.

$357,099

            10,359

$6.3

                   61

71

Scarsdale Security Systems Inc.

$356,000

            14,000

$10.4

                   75

72

JMG Security Systems Inc.

$353,913

              3,540

$11.6

                   44

73

SMG Security Systems Inc.

$342,000

              4,400

$7.8

                   55

74

Select Security

$340,000

              7,850

$6.5

                 105

75

Koorsen Fire & Security

$335,619

            10,500

$67.7

                 600

76

World Wide Security & GC Alarm Inc.

$325,000

            14,120

$5.6

                   48

77

Acadiana Security Plus

$316,422

            10,621

$6.8

                   58

78

Safe Systems

$312,574

              8,895

$6.3

                   49

79

Security Systems of America

$312,335

            10,449

$7.2

                   66

80

Washington Alarm Inc.

$302,344

              5,278

$5.3

                   43

81

Richmond Alarm Company

$293,762

              7,480

$6.5

                   74

82

Sonitrol Security Services Inc.

$291,075

              4,738

$5.2

                   49

83

Sentry Security

$259,324

              4,195

$5.4

                   20

84

Advent Security Corporation

$256,174

              7,318

$4.0

                   31

85

Pacific Alarm Systems Inc.

$250,664

              4,114

na

                   43

86

Crime Prevention Security Systems LLC

$247,006

            41,430

$4.6

                   48

87

Custom Alarm

$245,563

              5,670

$8.9

                   68

88

Sonitrol of Indianapolis

$242,324

              1,977

$4.3

                   27

89

Sonitrol of Lexington Inc. (ADR)

$240,355

              3,437

$5.1

                   40

90

Gillmore Security Systems Inc.

$239,280

              5,464

$4.1

                   36

91

Fire Protection Inc.

$238,000

              5,842

$11.2

                   57

92

Valley Alarm

$234,183

              7,176

$3.8

                   17

93

Amherst Alarm Inc.

$233,724

            24,348

$5.6

                   57

94

DynaFire Inc.

$231,208

              3,853

$5.2

                   62

95

Bonds Alarm Co. Inc.

$229,407

              7,357

$3.5

                   26

96

CenturyLink Security

$227,948

            10,882

$5.3

                   43

97

ARK Systems Inc.

$227,000

              2,327

$18.7

                 112

98

Sentry Alarm Systems

$217,871

              6,482

$3.9

                   35

99

SDT Inc.

$214,583

              1,153

$14.6

                   94

100

Yarnell Security Systems

$208,220

              8,433

$5.1

                   47

 

* No. 69 - Electronix Systems Central Station Alarms Inc. was inadvertently omitted from the 2011 SDM 100 print version and has been added here to show that the firm ranks as No. 69, and would have been the only company to rank in that position had the error not occurred.

 

How to Purchase the SDM 100 Directory

Wouldn’t it be useful to have more information about each of the 100 firms ranked here? The 2011 SDM 100 Directory includes contact names, mailing addresses, telephone numbers, website URLs, branch office locations, product buyer names, installation data, revenue sources, and more. The SDM 100 Directory comes in Microsoft Excel format. To order the SDM 100 Directory, contact Heidi Fusaro at (630) 518-5470 or by e-mail at fusaroh@bnpmedia.com.