Protection 1, Chicago, announced its solar arm, Brite Energy, has launched in its first market, San Diego, Calif. Over the next several months, Brite Energy plans to execute a phased, market by market launch strategy that will allow the company to scale quickly delivering the industry-leading customer experience Protection 1 is known for.

“Like Protection 1, Brite Energy will be distinguished by the quality of customer experience and speed of installation that differentiates us in the security business,” said Timothy J. Whall, Protection 1 CEO. “We know that our customers are looking for a solar offering that parallels the experience and support we provide at Protection 1 and we are prepared to deliver exactly that. We believe our customer-first brand of service will allow us to quickly take a leadership position in the solar marketplace as we have in security and we are pleased to announce this milestone.”

Brite Energy’s ability to leverage Protection 1’s brick and mortar locations enables speed to scale while supporting cost savings for customers.

“The key to solar adoption has been creating the ability to achieve grid parity with a utility in a way that doesn’t create risk for the customer,” said Stephen Hopkins, Chief Operating Officer, Brite Energy. “We have a zero down, no risk model where we own and maintain the equipment and the customer is able to save while making better energy choices for the environment. It’s a win-win for everyone.”

Brite Energy is launching first in the residential market and anticipates adding in national, commercial accounts throughout the year. Protection 1’s recent introduction of Brite Energy at ASIS International was received with great enthusiasm, particularly from national account customers who represent thousands of physical locations.  For more information, please visit us at briteenergy.com. For additional Protection 1 news, please click here.