Thirty years ago, Atlee Mercer, an alarm dealer from Pennsylvania saw the growing need for a software solution designed specifically for the security alarm industry. Mercer along with Wayne Torrens created Micro Key Solutions, Kissimee, Fla., to create software designed by and made for alarm dealers to help meet the ever changing needs of their industry. Three decades later, after becoming an industry-leading software provider for alarm dealers and central stations in over 45 countries, the company has continued to reinvent itself. Micro Key has unveiled a new logo, color scheme, tag line and, most of all, a new name. Micro Key Solutions is now MKS.

The new logo for the name retains some similar elements, including the iconic “key” graphic that has been incorporated since the company started, but overall the logo has a more modern look to it, noted Micro Key officials. And it has a new tagline: Rethink Automation has replaced the previous Manage, Control, Succeed.

“As we enter our 30th year as a company, we realized this is the perfect time to debut this new branding for our company” stated MKS President Victoria Ferro. “Reaching this milestone is a great accomplishment for us and I feel we have the industry’s leading Central Station, Accounting and Service solutions available along with a highly talented and dedicated staff that will continue to allow MKS to thrive for the next 30 years and beyond.”