Prism and Axis Communications’ latest partnership brings an all-in-one IoT-managed video and analytics solution to retail customers. Retailers will now have access to the Prism suite of software directly through the new AXIS M30 line of cameras.

“Retailers move quickly and don’t always have time to deal with complex technology decisions,” said Hedgie Bartol, business development manager, retail, Axis Communications Inc. “This partnership is a win for customers because it combines cost-effective and easy-to-install hardware with award-winning software that extends surveillance cameras into multiple retail functions and also unlocks new value for retailers.”

The AXIS M30 Series is priced starting at $199, and supports the full Prism platform, including heat and path mapping, counting, traffic mapping and dwell. Prism combines insightful visualizations of store data with unique privacy protection features that enable cameras to gather meaningful information without infringing on customer privacy.

“Cameras have a view into virtually everything that’s happening within a store,” said Bob Cutting, co-founder and COO at Prism. “That is why retailers are demanding camera platforms that can extend beyond security to deliver relevant data across multiple departments and functions. The Prism-enabled Axis cameras offer cost effective, camera-to-cloud connectivity, and drastically expand data collection and insights for any store.”

Prism will also be rolling out a lightweight visual merchandising solution that will be accessible on earlier models of Axis cameras leveraging ARTPEC processors. These new features, including Prism’s remote visual access, are made possible through the AXIS Camera Application Platform (ACAP), which enables Application Development Partner (ADP) members to develop applications for the Axis network of devices. 

Visit www.axis.com for more information.