Deceptive Sales Practices Highlights on Inside Edition

An investigative piece aired September 6 on Inside Edition highlighting deceptive door-knocking sales practices in the security industry. The four-minute piece focuses on security provider Alder, based in Orem, Utah, and shows, through undercover footage, how one of its Louisville, Ky., sales managers trained reps to sell deceptively and then practice takeover tactics by door knocking in local neighborhoods. There is an “ambush” interview between the Inside Edition producer and the sales manager as well as a written statement from Alder. On camera interviews include the president of the Utah BBB, ADT’s general counsel, and an ADT customer who was victimized by Alder. Watch the video at: http://ietv.co/2bRUEG2.

Assistant Editor Meg Psiharis writes and edits news-focused articles and SDM columns, including Technology Solutions & Skills and Digital Shuffle. Along with attending tradeshows and conferences, as well as posting to social media, Meg handles scheduling for tradeshows and assists in day-to-day tasks for the editorial team. She holds a Bachelor of Arts degree in English Literature from Western Illinois University.

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