CEDIA announced that John Penney, executive vice president of consumer business development and strategic partnerships for 20th Century Fox, will deliver the 2018 CEDIA Expo Keynote. Penney’s keynote will focus on how the proliferation of direct-to consumer services in tandem with the powerful hand of human and machine-based personalization will accelerate change in the content and distribution landscape and bring about business opportunities for integrators.

Dave Pedigo, CEDIA vice president of emerging technologies, said, “Entertainment projects continue to represent a very large segment of CEDIA work. Getting an inside look at how augmented reality  and artificial intelligence will add both value and complexity to the systems CEDIA members design will be an  incredible opportunity to prepare for the next wave of innovation in this segment.”

The 2018 CEDIA Expo Keynote is free for CEDIA Expo attendees and will take place on Sept. 5 at 5:30 p.m. in room 20A at the San Diego Convention Center. CEDIA Expo will be held Sept. 4-8 at the San Diego Convention Center. The show floor will be open Sept. 6-8. Registration is at www.cediaexpo.com.