ADT Inc., Boca Raton, Fla., (ranked No. 1 on the SDM 100), announced Digital Security by ADT, a new cyber security service that will offer customers protection over their personal identity, digital data, home network and financial information. Identity protection will be exclusively available on ADT’s e-
commerce platform.

The Digital Security offering provides several cyber security options, including different levels of identity theft monitoring and protection, a personal secure virtual network (VPN) for secure app-based Wi-Fi privacy outside of the home, and home network security using the secure Wi-Fi router, which can be installed by a trained ADT technician.

The Identity Protection service provides monitoring and support to help customers minimize their risk of identity theft and loss exposure. In addition to enabling customers to track their credit report activity and score so they can keep tabs on potentially fraudulent use of their credit, the service also includes: change-of-address notifications, public courts and criminal records monitoring, and 24/7 fraud incident resolution with up to $1 million in identity theft expense reimbursement, provided by CyberScout, according to the company.

Additional services that will launch this fall, include:

• Dark Web Defense: This service will help protect customers by continually monitoring the public and private Internet, notifying customers of possible suspicious activities associated with their personally identifiable information, including SSN, DOB, passport, driver’s license, medical ID number, credit/debit cards, bank accounts, telephone numbers and email addresses. Once alerted, customers can call ADT 24/7 to begin fraud incident resolution services.
• Secure VPN: The Secure VPN app for Windows, Mac, Android and iOS devices helps shield user’s information from cyber criminals attempting to hack into a user’s public Wi-Fi connection and intercept the data being sent to and received from computers or mobile devices. The app also enables anonymous browsing and access to users’ favorite apps and content anywhere they go, as if they were at home.
• Home Network Protection: This service encompasses multiple digital security offerings, including an ADT-installed secure Wi-Fi router that helps protect customers’ home networks and an unlimited number of connected devices from cyber threats, as well as Secure VPN services, sex offender monitoring, Dark Web Defense, and 24/7 fraud incident resolution with up to $25,000 in identity theft expense reimbursement.

“Since ADT began in 1874, our mission has been to help keep families and homes safe,” said Jim DeVries, current president and incoming chief executive officer of ADT. “With online threats occurring more often than ever before, our mission evolved to not only help protect the premises, but also people on the go and their network and digital identity. On average, cyber attacks are happening every 39 seconds, and Digital Security by ADT is an
opportunity to extend the breadth and scale of our security monitoring to our customers’ personally identifiable information and network.”

Digital Security by ADT pricing ranges from $4.99 to $29.99 per month, depending on the level of protection. For more information, visit www.adt.com/digitalsecurity.