Reed Exhibitions, organizer of ISC events on the west and east coasts, announced its rebrand to RX, with a refreshed visual identity and updated brand positioning.

 “The opportunities to combine both digital and face-to-face interactions have a significant part to play in the global economy,” said Hugh Jones, RX CEO. “These innovative interactions will create better livelihoods for our customers, better careers for our people and profoundly better experiences for our audiences to connect, be that in person, virtually, or in combination. Our new brand identity and proposition unites us behind a higher-level purpose that embraces this digital transformation to help our customers to grow their businesses.

Building on its flagship events business, the company is leveraging its capabilities in data and technology to create all year-round communities that support businesses and help their customers to grow.

Nathalie Haxby, global head of corporate communications and marketing, added, “I am thrilled to unveil our new brand identity, which is symbolic of the changing nature of our wonderfully diverse events business. RX has been our internal shorthand for some time now, so the shift to adopt and embrace it as part of our refreshed brand identity was an easy one to make. We have created a simple but engaging story that unites our event brands, geographies and teams under a common purpose and with a renewed culture that places inclusion and diversity at its core.”