SD Marketing, a marketing agency dedicated to the alarm industry, recently appointed Dayna Corbet as the new operations manager. The appointment  supports the company’s expanding services amid the development of its 50-50-30 program.

“I am extremely excited to be working with the SD Marketing team,” Corbett said. “I appreciate the opportunity to work with such well-respected organizations within the industry, and to have a positive impact on those relationships. I believe through hard work, dedication, and working as a team, we will continue to see tremendous progress, and continued success for our clients.”

Corbett, who has a background in law enforcement, helped the NYS DOT in creating and implementing their emergency training manual. She also developed tracking sensors utilized in the banking industry.

Working with SD Marketing, Corbett is charged with the development and implementation of processes that will aid in the execution of duties for the marketing group.

“We’ve recently launched a marketing initiative program that is unique to the industry,"  said David Morgan, co-founder, SD Marketing. “It encompasses utilizing a tremendous amount of aggregate data across marketing campaigns nationwide and then developing new campaigns based on that data, acting as a force multiplier for our clients. We realized that this initiative would be a challenge and require every element to be deployed with absolute precision. Dayna has already proven to be a supportive team player who is dedicated to the success of our clients. We are grateful to have her on the team.”