On any normal day, connecting with your audience on social media requires forethought, care and tact. At the epicenter of a worldwide crisis, it requires all that and more.
The COVID-19 crisis has spread worldwide and will have serious ramifications for businesses of all sizes. That said, the crisis does not need to mean the demise of your business.
Today, you are inundated with digital tools and tactics to market your business, such as Facebook, LinkedIn, YouTube and more. With the increase in popularity of these tools, many ask us if email marketing still has value for their security business.
By now, you have probably heard about Google’s BERT, and if you are like most of the people calling our office, you are concerned about what the October 24 update means for you and your website.
Viking Electronics, a manufacturer of security and communications products, has filled its YouTube channel with a variety of educational and training content for customers, distributors and installers of all experience levels.
If you did not have a marketing plan for 2019, take a good hard look at the year’s results. Chances are pretty good that you did not achieve the business goals you had hoped you would. Why?
Paxton, a designer and manufacturer of security solutions for a range of buildings, launched a new global website with exciting new features and pages.
Some Tweet just trashed your security company, or a Facebook post about unreturned calls has people talking, or worse, someone who isn’t even your customer leaves a negative review on Yelp — now what do you do?
