Today, you are inundated with digital tools and tactics to market your business, such as Facebook, LinkedIn, YouTube and more. With the increase in popularity of these tools, many ask us if email marketing still has value for their security business.

Google My Business (GMB) is a free tool created by Google to help businesses manage how they appear in Google search results and on Google maps.

By now, you have probably heard about Google’s BERT, and if you are like most of the people calling our office, you are concerned about what the October 24 update means for you and your website.

If you did not have a marketing plan for 2019, take a good hard look at the year’s results. Chances are pretty good that you did not achieve the business goals you had hoped you would. Why?

Some Tweet just trashed your security company, or a Facebook post about unreturned calls has people talking, or worse, someone who isn’t even your customer leaves a negative review on Yelp — now what do you do?

Even though physical security is a highly technical industry, most business owners are not aware of the constant stream of technological updates that can seriously impact their website.

Artificial intelligence (AI) has taken our industry to a whole new level, becoming a force multiplier for video monitoring by filtering out false alarms.

When measuring the effectiveness of your security business’s marketing, you need to remove the blinders and get out of the dark.

If you want to start a ruckus, just say press releases are dead in a room full of marketers.

Dealers, integrators and manufacturers approach my business partner and I on a fairly regular basis asking us to give our honest evaluation of their website.