Stepping into the role when integrators faced more headwinds than they had in decades meant we needed to quickly adapt to support our members through tough times.
Regardless of who starts the process, finding the right marketing company is not for the faint of heart, particularly if you are in the physical security industry.
Pye-Barker said its rapid growth required a redesign of its logo to better align with the full-service security and fire/life-safety company it has become.
“The integrators that are winning right now are the ones that have marketing campaigns in place to educate their end users about as-a-service,” says Ian Pugh of GreatAmerica Financial Services.