Trends & Industry Issues

RSS

The residential and small commercial system market has changed dramatically in the past five years. Large companies with big marketing budgets have reset how consumers think about security systems.

Let’s get personal here — 2020 has certainly been a challenging year. So many things are in turmoil; disruption and uncertainty abound in our personal and professional lives. Business projects plans, and the future, are up in the air. How can we cope and survive, maybe even grow and thrive?

If you’ve been selling long enough, you probably know all the objections customers will use to not see you or to not buy from you. But do you know how to respond to them?

It is not unusual for marketing to see shifts in strategies and their effectiveness according to consumer behaviors. Sometimes those changes are swift and can permanently alter many industries nationally, or even globally. This is one of those times.

Kermit the frog said, “It’s not easy being green.” While it takes some effort and may not be easy going green for an alarm company, it is certainly an achievable goal.

Everyone has heard the old adage, “The more things change, the more they stay the same.” In an industry and a year marked by seemingly constant upheaval and change, it can feel like nothing is the same. But is that true?

Securing New Ground 2020, like virtually every other industry event this year took place, well, virtually — for three hours each day on October 21 and 22. But within that format it managed to cover a lot of ground, as it always does. 

Ten years ago, I spoke at a national meeting of sales teams and executives. This was my last formal presentation to a company that I helped grow over the previous 27 years. The speech I gave was about kaleidoscopes and their relevance to business and leadership.