Saying you’re a local security company to your potential customers is not enough. You can’t just talk the talk; you need to walk the walk.

It’s January — time for new beginnings and improvements for your security company. Security dealers typically sit with their staff and marketing teams during December and January to reflect upon what was successful during the past year and what was not.

In past articles we have talked about remarketing, but because we are continually evolving and learning from data that comes through our security dealers nationwide, from time to time we like to revisit one of our past articles or give advanced insight into how to use some marketing techniques like a pro.

How basic do you need to be when it comes to your marketing efforts?

Is do-it-yourself (DIY) security here to stay, or is it just a fad? Based on our experience, the security industry seems to be in a transitional period.

If you are a dealer you may be thinking, based on the title, why should I read any more if this is only for integrators?

Over the last 12 months we’ve seen a nationwide trend among our dealers of potential customers performing more and more security-related searches. 

Can you smell that? We’re baking up fresh new ideas to help dealers gear up for those sweaty months of hitting the pavement and canvassing for sales.

Let’s be honest, we all use this word. We’ve said it to our mothers, our kids, our colleagues — maybe even our priests. Now before you get all bent out of shape, the “F” word we’re talking about isn’t something that would get your mouth washed out with soap; it is something that can help you gain more clients for your security company: the word is Facebook.