Articles by David Morgan

In a non-biased approach, here are our thoughts when considering whether to outsource or hire an in-house marketing person.

At a recent industry event we heard a speaker explain how cold calling was a primary solution to gain new customers, and it baffled us. Those archaic tactics are still being used, even with so much technology, analytics and data — not to mention the fact that analytics and data can be measured and are affordable.

Is Facebook dead? Has all the pizzaz and usage gone downhill? Here are some recent stats to consider.

Do you know what your company’s brand actually is? Are you living up to your brand when a customer purchases a security system through your company?

When it comes to marketing in 2018, the suggestions here are what we will strongly encourage our customers to focus on in order to maintain and improve their lead count each month.

Here are some important ways to resurrect your blog before the crime scene tape needs to come out.

What can you do to give back to your community? How can you create fun events/involvement for those that have helped your security company to prosper?

We’re sure we don’t have to tell you about the many choices end users now have when considering protecting their homes. We’re still in the early stages of our research, but the data seems to be indicating that giving potential customers more choices than a security package and a two- to six-year contract will actually help with increased conversions.