Coaching is the way sales managers help salespeople move results from good to great. But although most sales managers know the importance of coaching, few do it properly.
About a month ago, I spoke to a group of security integrators and they asked me what the most essential sales skills for success in 2017 and beyond were.
One of the things that will turn a security salesperson pale is to hear a prospect say, “I’ve met with two of your competitors and both will do it for less money.” Or, “Nice presentation. We’re going to shop around. We’ll get back to you.”
My friend Todd was in a panic. He had submitted his monthly sales forecast. He was now two days away from the end of the month and he wasn’t going to make his number.