Sometimes the best practices for greater sales are the ones you are not doing. And why would you omit a marketing practice that will make you more money?

A lot of business owners and sales managers have the wrong ideas about how to get more sales from their salespeople.

One of the most important things to any security salesperson is customer acquisition. Here are three of my favorite ways to find new prospects. They aren’t for the weak at heart, but they sure do produce results.

One of the most important things to any security salesperson is customer acquisition. Here are three of my favorite ways to find new prospects. They aren’t for the weak at heart, but they sure do produce results.

I’ve been doing some marketing work for cannabis companies, including one that is considered a market leader. This company is the dominant player and set the benchmark against which all others are compared.

Do you have a social media marketing plan, or are you simply hoping and praying that your social media efforts will pay dividends? When it comes to business, I’d rather plan than hope.

Email is a part of our daily lives. Many would argue that it’s impossible to conduct business today without using email. I think that’s especially true in the security industry.

This month I have two tips to help you sell more camera systems. I have a tip for residential sellers and one for commercial sellers. 

“What would I need to do to double my win rate?” I was asked that question by the owner of a commercial integrator. His company sells large systems with sales cycles that could last months.

Sometimes the key to greater sales lies not in the discovery of new ideas, but rather in getting rid of some old ones.