October is National Breast Cancer Awareness Month (NBCAM), and pink is popping up everywhere: on my TV screen, being worn by rough and tough NFL players; at the airport with wildly decorated gates draped in pink (at least the American Airlines gates at LAX); and even at industry trade shows thanks to security industry companies like Datacard Group, Minnetonka, Minn., a provider of secure ID and card personalization solutions.

Datacard announced its support in the fight against breast cancer by offering a new Limited Edition Pink Datacard® SD260™ Card Printer, which it exhibited at ASIS and will also exhibit at other upcoming shows.

Developed and engineered by Datacard Group, the limited edition printer is available from October 2011 to March 2012 or until supply runs out.  For each printer sold, Datacard Group donates a portion of the proceeds to the Pink Ribbon Foundation — a foundation that helps fund projects and support to charities around the globe for people who are suffering from, or who have been affected by breast cancer.

“Millions of people worldwide are affected by breast cancer, whether it is directly or indirectly,” said Todd Wilkinson, chief executive officer for Datacard Group.  “By developing and selling this limited edition printer, Datacard Group, along with our customers, will have the opportunity to help support those suffering from breast cancer, as well as their families.” 

Ideal for any business or organization that prints ID cards; this one-of-a-kind limited edition printer is available globally and can be used for printing and personalizing several types of ID cards and badges.  The printer has been specifically engineered with a pink cover in support of breast cancer awareness, and offers high-quality printing capabilities for card personalization and issuance. 

“Datacard Group is dedicated to helping give back to communities around the world,” Wilkinson said. “We are honored to be working with the Pink Ribbon Foundation to help support the fight against breast cancer, as they are committed to help fund projects globally, continuously giving back to those in need.”

For more information, please visit www.datacard.com/pink

The Pink Ribbon Foundation (Reg. Charity No. 1080839) is a grant-making trust that is impartial and is committed to bringing together individuals, charities and organizations to fight breast cancer. Every year the foundation invites charities concerned with breast cancer to apply for grants from the money raised. Operating in this way allows the foundation to help charities both large and small. Visit www.pinkribbonfoundation.org.uk

For more information about NBCAM, please visit www.nbcam.org.  For additional information, you can also call one of the following toll-free numbers: American Cancer Society, (800) 227-2345, National Cancer Institute (NCI), (800) 4-CANCER, Y-ME National Breast Cancer Organization, (800) 221-2141. The NBCAM program is dedicated to increasing public knowledge about the importance of early detection of breast cancer. Fifteen national public service organizations, professional associations, and government agencies comprise the Board of Sponsors, who work together to ensure that the NBCAM message is heard by thousands of women and their families.