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Over the past year, Protection 1 did an ‘internal rebrand’ — changing its processes and service from the inside out, resulting in a remarkable transformation that deserves recognition as an SDM 2011 Dealer of the Year Honoree.
Every year, Protection 1 sets an internal theme. In 2011, the theme was “Unstoppable,” which evolved from a paraphrase of a Thomas Edison quote that says, “If we all did the things we are capable of doing, we would literally astound ourselves,” describes Jamie Haenggi, chief marketing officer, Protection 1, Romeoville, Ill.
Al Levi could have packed it in, gone to Arizona, and led the good life. After all, he sold his contracting company back when the economy was still vibrant.