Call it analytics, big data, business intelligence, machine learning, AI, or something else — these terms are not interchangeable, but in today’s security landscape they are often used to mean approximately the same thing: the idea that you can take traditional security technology (video, access control, intrusion, etc.) and expand its use to benefit the business side of whatever customer you are applying it to.

If you don’t think business intelligence should be part of your plan because your customers aren’t yet asking about it, you’d better rethink that so you can get on top of the trend.