Nationwide, dealers seem to be improving their foundational marketing efforts before stepping into a second-tier level of marketing — and to this we say kudos. After a while, however, dealers start to notice their marketing efforts are plateauing — naturally raising the question, “What next?” How do you continue to see growth from your marketing efforts after the initial wave subsides? When a dealer starts asking these questions, it might be the best time to experiment with some fresh — even unorthodox — ideas. Get ‘em while they’re hot!
The Electronic Security Alliance (ESA) moved to 6333 North State Highway 161, Suite 350, Irving, Texas, 75038. The new offices can be reached at (888) 447-1689. For information, visit www.esaweb.org.