When you work with technology — be it security systems, computers, or even cable installations — you get those questions. Questions from clients that start with “So, do you know anything about…” These questions can range from how to keep their neighbor from leeching onto their Wi-Fi to what type of TV they should get. You work with “these types of things,” so clients assume you have a wealth of knowledge. You are already working in their home so wouldn’t it be great to secure some additional business?

Some 20 years ago, as I operated a marketing company serving the design community, an individual inquired about our services. “What do you do?” I asked. “Private movie theaters,” came the reply — and I was hooked. As a former professional musician, working in the design industry, it seemed as if a career had been created just for me and we boldly stepped into this fledgling industry.