Every targeted customer base has an expected service obligation. Here’s how to determine the economic impact of that obligation and adjust your valuation accordingly.
The economic recovery proved to be a mixed bag in 2011, the latest attrition study shows, with net attrition increases in all U.S. regions and internationally.
Attrition is the measurement of customer dissatisfaction, which, for the most part, is company-caused. However, some attrition of recurring monthly revenue (RMR) in recent years can be related to the effects of the recession on the security channel. Overall, in 2011 — the latest year for which data are available in the annual Attrition Measurement Study — the industry experienced mixed results depending on the size of a company and its location.