As we celebrate our 50th anniversary this month, we thought it would be fitting to look back at the first Sales Stars column Brian Offenberger wrote for SDM back in 2015.

Many years ago I reported on a case decided in California. Fireman’s Fund had paid various claims for burglary or fire losses and filed a lawsuit against alarm companies that had contracts with the plaintiff`s insureds, claiming subrogation to losses arising from property damage incidents sustained by insureds.

People expect certain things when they visit your company website.

When you don’t provide them with what they need, they can become upset and annoyed. This usually causes people to leave your website for the competition.

A recent case was filed by an insurance company as subrogee against an alarm company in Florida under the choice-of-law rules. The insured contracted with the alarm company to provide monitoring of its business facility.

Soupergirl is the brainchild of former stand-up comedian turned soup maker Sara Polon. After reading Michael Pollan’s book, “The Omnivore’s Dilemma,” Polon decided to get involved in the local food movement.

If you’ve been selling long enough, you probably know all the objections customers will use to not see you or to not buy from you. But do you know how to respond to them?

Kermit the frog said, “It’s not easy being green.” While it takes some effort and may not be easy going green for an alarm company, it is certainly an achievable goal.

You need more leads and you need more sales. You come to realize you need help with your marketing.

In California, a man brought an action against his former employer, alleging claims of employment-related discrimination and retaliation. The Superior Court of Los Angeles County denied the employer’s motion to compel arbitration. The employer appealed.

Avenar fire alarm panels support the transformation of building technologies driven by the Internet of Things.