Every day we are programmed to tune off advertising but every once in a while we see something that makes us laugh or think just a little bit longer about that product or service. If I asked which company has the talking baby always in front of a computer screen discussing and buying stocks or bonds, you’d know instantly who I was referring to.

The belief in the purple cow is simply means to be different. In doing so your company’s brand will stand out from your competitors, and our thought for the month is why not try a fresh new approach with your marketing message.

When it comes to your messaging, touch on the fact you grew up there and care about the people in your community. Use local landmarks and local lingo in your creative material.

Having a hard time trying to come up with a perfect marketing campaign to penetrate a tough vertical? Or have you ever wondered why you haven’t heard from that large account you pitched over a week ago?

“In addition to our other advantages, our relationship with the SS&Si dealer network means that we can further help our dealers increase their competitive edge through professional marketing support and equipment purchase discounts,”  said Jim McMullen, president and chief operating officer of COPS Monitoring.

The Electronic Security Expo (ESX) announced Roy Spence, co-founder and chairman of GSD&M will be its 2013 keynote speaker.

Coca-Cola's 30-second ad spot during last night's Super Bowl is made up of surveillance camera clips from around the world that caught a good deed in progress.