Trends & Industry Issues

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You need more leads and you need more sales. You come to realize you need help with your marketing.

As you look toward 2021 and the development of your next marketing strategy, you may want to consider vertical marketing. In its simplest form, vertical marketing is dedicating and tailoring your marketing efforts to a particular vertical industry, such as education, construction or government, to strategically appeal to that industry, rather than marketing to a wider, horizontal audience with a less specific appeal.

In California, a man brought an action against his former employer, alleging claims of employment-related discrimination and retaliation. The Superior Court of Los Angeles County denied the employer’s motion to compel arbitration. The employer appealed.

I love this time of year. As I write this in August, the weather is warm, the grass is green, and the sun is shining bright. Especially this year, it’s nice to take a brief moment, tilt your head back, and bask in the warmth of the sunshine for a few minutes.

Selling and installing security solutions is enough of a challenge under normal circumstances, but a global pandemic can really shake things up. For example, the video management systems (VMS) market was chugging along until COVID-19 reared its ugly head and changed everything.

Enterprise-level access control systems have been slowly reinventing themselves over the past several years. Once solidly the sphere of the large, proprietary, on-site systems, more security and IT directors had begun exploring what else they could do with access control.

ONVIF, a global standardization initiative for IP-based physical security products, is now live on GitHub, an online open source development platform. 

The typically steady fire and life safety industry saw growth in 2019, with overall global revenues surpassing $7.5 billion, according to David Gonzalez, research analyst, physical security and critical communications, Omdia, London.

The Mission 500 Security 5k/2k annual fundraiser, which has traditionally taken place onsite at ISC West, is shifting to a virtual format to raise funds for children in need across the United States.

ScanSource, a global provider of technology products and solutions, and California-based Intelisys, a ScanSource company, have both been named 2020 Best Places to Work in their respective regions.