This past holiday season, Bates Security sent their holiday greetings in the form of a virtual Christmas card, created by their marketing coordinator, Crystal Newton.
On 12/12/12, I had minor knee surgery and I can recall thinking how fascinating it was to have a significant event happen to me on a day marked by triplet twelves. One doesn’t need to be a numerology hobbyist to appreciate a distinctive date on the calendar.
It’s January — time for new beginnings and improvements for your security company. Security dealers typically sit with their staff and marketing teams during December and January to reflect upon what was successful during the past year and what was not.
In the last installment of this column (“When Fewer Clients Are Better; www.SDMmag.com/when-fewer-clients-are-better) I shared some insight about how having more clients doesn’t necessarily mean more of the right type of revenue or higher margins.