Dave Simon is a communications professional with more than 25 years of experience in the public and private sectors, including six years with Brink’s/Broadview Security. He currently runs a communications firm, Just Write Communications. You can read his weekly newspaper column at www.justwrite15.wordpress.com, or contact him directly at davidsimon15@hotmail.com.
It’s no secret that the electronic security industry is heading down some new roads. The weakened economy since August 2008 has affected sales, and forced installing and service companies to ask some deeper questions regarding how to provide value.
