Alex Chavez and David Morgan of Security Dealer Marketing, a full-service marketing agency for the security industry, share tips and tricks to help dealers and integrators reach a larger audience.
Many of the modes used in the security industry to connect and support business growth, such as tradeshows and exhibitions, have been closed to enforce social distancing.
Marketing in the security industry is hard. The buyer's journey is beset by a range of shiny objects, competing offers, fear, uncertainty, doubt, budget shifts and cuts, priority shifts, urgent and important fires to extinguish, as well as various other threats to goals and timelines that disrupt the process.
