One of the most important things to any security salesperson is customer acquisition. Here are three of my favorite ways to find new prospects. They aren’t for the weak at heart, but they sure do produce results.
CPI Security has found that doing all functions in-house is the key to providing a first-class employee experience, staying on top of the latest technologies and keeping customers happy and engaged — all of which drive growth.
Viking Electronics, a manufacturer of security and communications products, has filled its YouTube channel with a variety of educational and training content for customers, distributors and installers of all experience levels.
If you did not have a marketing plan for 2019, take a good hard look at the year’s results. Chances are pretty good that you did not achieve the business goals you had hoped you would. Why?
The world is rife with apocalyptic predictions. Johannes Stöffler, a respected 16th century German mathematician and astrologer, predicted that a great flood would cover the earth on February 25, 1524.
Some Tweet just trashed your security company, or a Facebook post about unreturned calls has people talking, or worse, someone who isn’t even your customer leaves a negative review on Yelp — now what do you do?