This company was among the first to feel the effects of COVID-19. Like the rock they are named for, they not only weathered the crisis, but discovered hidden gems of opportunity and came out stronger than before.
What do termites, diamonds and security have in common? All three are components of the history of this year’s SDM Dealer of the Year. Sonitrol began when Al Cronk, a police officer, was interested in verifying alarms using audio; Bob Baxter invented microphones to detect termites in trees.
With an ROI of 42 percent, the question for most businesses in the security industry is not whether they need an email campaign, but how to execute one.
Let’s get personal here — 2020 has certainly been a challenging year. So many things are in turmoil; disruption and uncertainty abound in our personal and professional lives. Business projects plans, and the future, are up in the air. How can we cope and survive, maybe even grow and thrive?
If you’ve been selling long enough, you probably know all the objections customers will use to not see you or to not buy from you. But do you know how to respond to them?
It is not unusual for marketing to see shifts in strategies and their effectiveness according to consumer behaviors. Sometimes those changes are swift and can permanently alter many industries nationally, or even globally. This is one of those times.
Dave Engebretson, technical writer for SDM for over a decade, is a well-known trainer and certification proctor in IP networking, copper and fiber optic technologies and techniques.
Given the uncharted and challenging times the world is experiencing right now, the looming question in many people’s minds is, “What can we do to help our company survive?” The answer is simple and focuses on the treasure you already have: clients.
As you look toward 2021 and the development of your next marketing strategy, you may want to consider vertical marketing. In its simplest form, vertical marketing is dedicating and tailoring your marketing efforts to a particular vertical industry, such as education, construction or government, to strategically appeal to that industry, rather than marketing to a wider, horizontal audience with a less specific appeal.