Articles Tagged with ''security dealer''

It is not unusual for marketing to see shifts in strategies and their effectiveness according to consumer behaviors. Sometimes those changes are swift and can permanently alter many industries nationally, or even globally. This is one of those times.

Integrators face many challenges in today’s world. Some of them have been around for a long time, while others only joined the party recently.

Dave Engebretson, technical writer for SDM for over a decade, is a well-known trainer and certification proctor in IP networking, copper and fiber optic technologies and techniques.

You need more leads and you need more sales. You come to realize you need help with your marketing.

As you look toward 2021 and the development of your next marketing strategy, you may want to consider vertical marketing. In its simplest form, vertical marketing is dedicating and tailoring your marketing efforts to a particular vertical industry, such as education, construction or government, to strategically appeal to that industry, rather than marketing to a wider, horizontal audience with a less specific appeal.

In California, a man brought an action against his former employer, alleging claims of employment-related discrimination and retaliation. The Superior Court of Los Angeles County denied the employer’s motion to compel arbitration. The employer appealed.

I love this time of year. As I write this in August, the weather is warm, the grass is green, and the sun is shining bright. Especially this year, it’s nice to take a brief moment, tilt your head back, and bask in the warmth of the sunshine for a few minutes.

Things have changed for everyone since March when the pandemic caused many closures in businesses, government offices, schools, churches and other public locations. As my primary business is providing hands-on training classes in fiber optics and IP networking, COVID-19 has caused my 2020 schedule to be wiped clean.

The coronavirus is impacting business operations and sales in the security industry. It is also dramatically influencing consumer behavior and spending. Parks Associates just released insights based on this summer’s consumer surveys, and found that while spending cuts due to COVID-19 affect most product categories, consumers continue spending on technology for productivity and entertainment.