As you look toward 2021 and the development of your next marketing strategy, you may want to consider vertical marketing. In its simplest form, vertical marketing is dedicating and tailoring your marketing efforts to a particular vertical industry, such as education, construction or government, to strategically appeal to that industry, rather than marketing to a wider, horizontal audience with a less specific appeal.
In California, a man brought an action against his former employer, alleging claims of employment-related discrimination and retaliation. The Superior Court of Los Angeles County denied the employer’s motion to compel arbitration. The employer appealed.
I love this time of year. As I write this in August, the weather is warm, the grass is green, and the sun is shining bright. Especially this year, it’s nice to take a brief moment, tilt your head back, and bask in the warmth of the sunshine for a few minutes.
Things have changed for everyone since March when the pandemic caused many closures in businesses, government offices, schools, churches and other public locations. As my primary business is providing hands-on training classes in fiber optics and IP networking, COVID-19 has caused my 2020 schedule to be wiped clean.
The coronavirus is impacting business operations and sales in the security industry. It is also dramatically influencing consumer behavior and spending. Parks Associates just released insights based on this summer’s consumer surveys, and found that while spending cuts due to COVID-19 affect most product categories, consumers continue spending on technology for productivity and entertainment.
“What’s the deal with …” is so synonymous with the 90’s observational comedy Seinfeld that you can probably hear Jerry Seinfeld’s voice just reading it. The show often posed the question in relation to things in everyday life that, in some ways, don’t make sense.
The COVID-19 pandemic has the potential to dramatically change our customers’ security and video surveillance system needs. Where past concerns were primarily focused on intrusion detection, shoplifting and/or vandalism, and life safety, now added to these issues are concerns about the spreading of the coronavirus from proximity to an infected person.
Living in today’s uncertain world brings many challenges and changes every day, but it also brings new opportunities for those willing to expand their business offerings and learn new skills. Security companies are trusted by owners to protect and care for their families through system installation and monitoring.